Cracking the Code: What Venture Capital Investors Look for in Early-Stage Startups | Louis Lehot

Louis Lehot
4 min readAug 29, 2023


Venture capital (VC) funding is the lifeblood that propels many early-stage startups from mere concepts to industry disruptors. Securing VC investment is no easy feat, especially in today’s economic climate. To stand out in the fiercely competitive startup landscape, founders must understand the factors that venture capital investors prioritize when making funding decisions.

Below, we look at some of the most important factors that venture capital investors consider when choosing which early-stage startups are worth the risk.

Innovative solution for a business problem: At the heart of every successful startup is a compelling business idea with the potential for widespread adoption. Investors seek startups that offer innovative solutions to existing problems or tap into emerging trends. The idea must be not only novel, but also capable of growing exponentially to capture a significant share of what should be a very large market.

Market opportunity and potential: VC investors are drawn to startups that operate in large and growing markets. A substantial addressable market suggests ample room for growth and revenue generation. Startups that can demonstrate a deep understanding of their target market, along with a well-defined go-to-market strategy, are more likely to capture the attention of investors.

Exceptional team: Investors bet on people as much as ideas. A skilled and diverse founding team with a proven track record is a significant factor in investment decisions. A combination of technical expertise, industry knowledge, and the ability to pivot and adapt is crucial. Investors look for passionate, driven individuals who can execute their business plan effectively. If you do not have it, finding team members and advisors to join you that have direct experience raising funds for and achieving an exit in a prior startup will increase your chances of raising capital.

Traction and milestones: Startups that have already achieved some level of traction-whether it’s user engagement, revenue, partnerships, or product development-are more appealing to investors. Demonstrating progress and achieving milestones indicates that the startup is moving in the right direction and can effectively execute its plans.

Differentiation and competitive advantage: Investors are interested in startups that have a clear competitive advantage over existing solutions or competitors. This could stem from proprietary technology, unique intellectual property, a strong brand, network effects, or innovative distribution strategies. A distinct edge in the market increases the chances of long-term success and investor interest.

Revenue model and monetization strategy: Investors want to see a viable revenue model and a clear path to monetization. Founders that can articulate how they plan to generate revenue, whether through subscriptions, licensing, advertising, or other means, are more likely to instill confidence in investors regarding their financial sustainability. I recommend including a three- to five-year revenue model in your initial investor pitch deck to demonstrate how growth can be achieved with investment.

Scalability and growth potential: VC investors seek startups that can achieve rapid growth, and the ability to scale efficiently is a critical factor for startups. Founders should be able to clearly demonstrate how their business can scale operations, acquire customers, and increase revenue without linearly increasing costs.

Use of proceeds and capital required: Any investor pitch should contain a clearly delineated “ask.” You should describe how you are looking to raise the minimum amount of capital to get to the next benchmark or metric of valuation, when you can raise again at a higher valuation because you will have achieved specifically defined benchmarks. You should describe how you will deploy the funds raised, the objectives of those funds, and where it takes you. For example, asking for $50 million when you are at the ideation stage, even though you will eventually need a large amount of capital, is not compelling. When you are an early-stage business, asking for a SAFE, convertible note or series seed capital raise at the minimum amount needed to complete conversion of your MVP into a successful commercial launch, with some capital for initial sales and marketing, before going for Series A, is more compelling.

Clear exit strategy: Investors are ultimately looking for a return on their investment. A well-defined exit strategy, such as a merger or acquisition or the possibility of an IPO, reassures investors that their investment will eventually yield the profits they are looking for.

Securing venture capital funding hinges on a combination of factors that collectively demonstrate the startup’s potential for success. Startups that can effectively address these factors stand a better chance of not only securing funding but also propelling themselves toward sustained growth and success in the competitive startup ecosystem.



Louis Lehot

Louis Lehot is a partner and business lawyer with Foley & Lardner LLP, based in the firm’s Silicon Valley office. Follow on Twitter @lehotlouis